In facing the implementation of Large Scale Social Restrictions (PSBB) in Makassar, GMTD needs to prepare a strategy during this pandemic situation. Limited social interaction and movement restrictions require the use of technology and social media.

The Digital Marketing Strategy that is currently being developed by GMTD is to facilitate prospective buyers through 3D Virtual Property. Through the website www.tanjungbunga.com and Tanjung Bunga social media accounts on Facebook, Instagram and YouTube, prospective buyers can directly explore the products. “We created 3D virtual video as if we bring it directly in front of the buyer, the form of our products and the design of the room,” explained Nataziah  GMTD”s Public Relation.

Another convenience is that prospective buyers can directly make payments from home. “The Covid-19 pandemic is a challenge for us. GMTD must adapt and utilize technology to keep selling. What we do is being proactive, bring the product directly to prospective buyers by utilizing digital technology, “added Nataziah